Business owners often don’t have the time to sit around and just wait for traffic to come their way, so it’s important that they know what is working on their site or how their seo is working using some website metrics. This blog post will cover 7 important website metrics you should track in order to increase your online presence.

1. Unique visitors

Unique visitors are the number of individual people who visited your website. It tells you how many different individuals came to visit your web property regardless of how many times they visited during the given time period. Unique visitors should be used in conjunction with visitor loyalty (below) to get a better picture of how many individual people are coming back to your sites.

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2. Session duration

Session duration is the total length of time that a visitor spends on your site during one session. This metric tells you how long someone was engaged with your site. Session duration can be broken down into average vs. Total, new vs. Repeat, and last 30 days vs. Lifetime sessions to show different aspects of your data’s story.

3. Bounce rate

Bounce rate is the percentage of visits that only have a single pageview. This metric tells you how many visitors are entering your site and leaving without exploring further pages. There are different kinds of bounces, including hard bounce (server errors) or soft bounce (timeout). Bounces should always be investigated because they could be an indication that the site is down, a page isn’t working, or that there’s a problem with your tracking.

4. Pages/session

Pages per session are the average number of pages a user will visit in a single session on your site. This metric tells you what kind of content engages users and how long they spend with each piece of content. Google analytics calculates this metric automatically.

5. Devices used

The device used tells you what type of device your visitors are using to access your site. This metric helps you understand how much mobile traffic you’re getting and if people are accessing your content on desktop or mobile devices. The breakdown for this metric shows you which device was used the most (e.g., 52% mobile, 47% tablet).

6. Direct traffic

Direct traffic is the number of visits that come to your site from a bookmark or directly typing in your URL. This metric tells you how much direct traffic you have received each month. When it comes to optimizing marketing efforts, knowing which campaigns are sending visitors directly to your site is important for understanding what’s working and what isn’t.

7. Referral traffic

Referral traffic is the number of visits that come via a URL that isn’t your own. This metric comes from another site or blog and directs users to yours. You can see which blogs are sending you the most referral traffic over time, giving your insight into what sites are helping you grow your audience.

Your SEO Company in Cumming should Track these metrics to ensure that your site is running smoothly and providing a positive experience for all visitors.

Danny White