If you are trying to use search engine rankings as part of your internet marketing strategy, it may be important to use the keywords correctly on your page or website. The organic search engine optimization SEO process is the first and most obvious use of keywords, it is the keyword meta tag at the beginning of the page’s HTML code. After careful selection of the relevant keywords for a particular page, you should place those keywords in the meta keyword tags in descending order as a summary of the page content, it is always useful to put keywords in these tags. You should also use keywords throughout the content of the page. It is usually not a difficult process if the keywords you are trying to optimize are selected, as they already reflect the theme and intention of the page, and can be used naturally in the text.

Search engines typically pay more attention to the first 200 words on a page. Therefore, it is important to ensure that keywords are used proportionately across the entire page, possibly near the top of the page. SEOToolset’s KeywordDensity Analyzer is a great SEO tool that helps you visualize the distribution of keywords on a page.

It’s also important to consider using keywords in your title and anchor text (link text) when trying to improve your search engine rankings. Proper use of SEO keywords in headlines can emphasize the importance of those specific keywords to the topic of the page. Headings should be used as short descriptions (1 to 5 words) of the following, just as Roman numerals are used in the outline. When you include keywords in these title tags, the relevance of those keywords comes first. The same goes for using keywords as anchor text. Embedding the keywords in the anchor text means that there are links to other areas inside and outside the website that can provide detailed information about those keywords. This will increase the idea that keywords are important to the theme of your site. In addition to making sure that the keywords are distributed correctly in the content of the page where they appear, you can embed keywords in the alt attribute of the image to improve the theme of the page. 

Embed Keywords in Your Page or Site During the SEO process, it is important to remember that too many keywords can hurt your search engine rankings. Abuse of meta tags, titles, anchor text, alt attributes, or keywords in the content of the page is technical indicators of spam. 

Renee Sanders