ML and big data integration into business development
The online market is growing rapidly, and now it is the most preferred channel for customers to buy goods and services. The main reason for this is that both B2C and B2B customers are shifting their attention from offline purchases to online shops and platforms. Customers have the same expectations for a simple and convenient buying experience, whether it’s a B2C or B2B interaction.
It is a fact that both markets share a lot of commonalities: there are the same opportunities for online presentation of the products, similar customers, and same business principles, but these two worlds have little in common when it comes to marketing strategy and tactics.
In the B2C world, you can get an overview of the company’s value by visiting its website and estimate the product features by reviewing the page of goods. Businesses need to provide all the essential information about their product or service on their homepage to attract customer attention. And it’s a complicated process to represent the industrial solution with all the advantages without knowing the customer’s business’s particular needs. Check this article about big data to understand, what and how the information can be utilized.
AI & Big data connection
Big data, Artificial intelligence (AI), and machine learning (ML) can impact companies’ decision-making, influence lead generation processes, and help to provide a better offer for the customers. Begin to explore big data and add machine learning algorithms to support your customers with a better user experience and speed up business development.
In terms of solutions and companies that connect machine learning and big data with B2B sales, the most notable are:
– Salesforce Einstein AI Platform is actually a suite of tools that will help your company identify patterns in customer data. It analyzes customer interactions, evaluates them with the help of machine learning algorithms, and recommends how to interact with customers through IoT and other smart devices.
– Teradata Decisioning Platform helps companies find out why customers are or aren’t converting through the use of predictive analytics. It analyzes data points from multiple sources to make better business sense out of all this accumulated data.
– Zementis offers a human-assisted Artificial Intelligence platform that could understand customers intentions to close a deal or not. Their main feature is a chatbot that can engage with sellers and buyers on various channels and platforms, including email, Facebook Messenger, and text messaging.
If you are looking for custom software development with the integration of advanced research for your lead generation funnel, pay attention to the companies with experience in ML, math theory, distributed leger development, and functional programming. Tailor-made solutions can be the best value-for-money, providing your business with the strictly implemented requirements, protection for your commercial data and personal information as well as flexibility for future development and modification.