Utilize Membership And Groups – Retain Audience After Driving Them To Your Website
SEO (search engine optimization) has always been one of the most cost-effective marketing strategies over the years. The main reason is that SEO in nature targets users who are actively looking for your products and services online. SEO is said to be one of the inbound online marketing strategies. You can simply compare SEO to one of the more traditional ways of sales and marketing methods such as cold calling. Cold calling may still work under some circumstances for certain specific industries and audience. But the leads that you could have generated through a well planned and setup SEO campaign is going to be 100% more. Any SEO company with much practical experience in a market including Hong Kong would have told you similar results. In fact, inbound online marketing methods are more cost effective than traditional sales and marketing approaches.
In people’s nature, they usually have the desire to be part of or belong to a group with other like-minded people. The like-minded people who often have common or shared interests. This raises business opportunities all over the world including companies in Hong Kong who are selling products or services to a specific group of audience or in a niche. By building a group or community around your company, brand, product, or service, you may be able to help people feel like where they belong. You may get emotional responses from the audience, and they are the people who may be able to identify your brand, or even share your brand to their own personal connections.
One way to gather people with similar interests is to build a group. You may use your company’s social media accounts to build a following. You start a blog on your company website and write about your product/service. The social media posts that you have been consistently published would have given the required social signals to Google and other search engines. The blogging effort that you have put in for the past 6 months would have paid off when you start seeing your blog pages or company website are gaining search engine rankings organically on Google’s search results pages.
Another method to retain your audience is to launch a loyalty program through the use of a membership site. The membership feature which is built on your website is mainly used to make restricted content available to members only. While your business is already making good of content marketing, blogging, and SEO to drive people on to your website through all the publicly visible content. What follows is this membership mechanism – The membership program is not about winning over a large number of audience. It is a great way to build very solid relationship with a small and manageable size of readers who are key to support your business in terms of good word of mouth, branding, product development, and long-term monetization.