Want to know what matters significantly to Google rankings and how they can be affected? This “Great Search Engine Optimization Guide” is then made for you. This guide only addresses issues that affect organic, that is, natural search results, and does not address Google paid AdWords ads. This is something that many people get confused with because paid ads appear on Google before these organic search results.

Why Search Engine Optimization is Important?

Let’s say that increased visibility is intended to increase sales or contact volume. There are many ways to appear online, and at the moment, the three most effective ways are: organic search engine visibility (SEO), Facebook advertising and Google AdWords advertising. Facebook and AdWords advertising pay for clicks, and as competition increases, those clicks become more expensive. Similarly, search engine optimization influences natural, trusted visibility, which is not perceived as advertising. This marketing does not pay for clicks and this allows for a steady increase in sales without paying for each page view. You need the best SEO packages there.

Background work

Would you like to get started doing search engine optimization right away? It is important to rest a little now because, as the old people say, well-designed is half done. In this context, if you fail to do the design then it is just like not doing the whole Search Engine Optimization because the risk of doing the wrong things or doing the right things is really high. Read and does this obligatory background work first, and we promise you will get the results you want faster.

Keyword analysis

Before you start your search engine optimization, you need to find out which keywords you want to appear high on Google search results. When you do a keyword analysis, you know exactly how many searches are performed each month for each keyword. Google offers a great tool: Keyword Planner to help you carry out your analysis. 

There are two main strategies for choosing keywords. If you believe in your own abilities to do Google optimization skillfully or you have a good partner selected, then you can target the most popular keywords with the highest search volumes. An example of a keyword might be “women’s jacket” or “women’s winter jacket.” These keywords also often face the most fierce competition, and in order to get to the top of Google’s search, it takes real expertise and a lot of work. Since this strategy requires a lot of work, you should focus on just a few keywords. A suitable number could be 5-10 keywords that are being monitored and optimized.

Last Words

Another strategy is to choose more so-called. a long tail keyword that is made up of several keywords, for example, “women’s gray woolen coat”. The competition for these long search terms is lower. This usually means that your monthly search volume will be lower, and you will receive fewer visitors to your pages, even if you appear in the first place of search results. Therefore, in this strategy you have to select several different keywords, for example 20-50 different keywords. This strategy is perfect for small online stores or businesses with only a small marketing budget.

Renee Sanders